Viola Bergström

Photo by Annie Purnell

Viola Bergström is a multidiciplinary freelancer within public relations, strategy, project management and production based in Stockholm, Sweden. She was born in the suburbs where roads have funny names and discovered her passion for visual creativity and storytelling.

With almost 10 years of experience within the fashion industry she is currently enrolled in the Content Development program at Hyper Island in Stockholm, seeking challenging yet heart-racing experiences and new learnings. 

PR - communication - project management - strategy - branding - production - design thinking - team development - concept development

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Sept 2018 - Current

Full time - Freelance within PR- and project management largely focusing on fashion, beauty, sports and lifestyle. I work with brand strategy, social media strategy, influencer marketing and events.See client list and selected work here.
J.LINDEBERG Fashion Marketing Project Manager
June 2018 - January 2019 Full time employment with tasks as creating brand strategy, planning and executing collection launches, events, production planning and influencer
J.LINDEBERG Community Planner
July 2017 - June 2018 Full time employment with tasks as being responsible for all social media channels, social advertising, commnunity building, channel growth analyses, content creation, influencer marketing, digital trend
PATRIKSSON GROUP Showroom- & PR Consultant
March 2014 - July 2017
PR & Communications agency, full time employment handling the agency showroom, press visits, brand strategy, product placement, event production and project maganement.
Selected clients: Ralph Lauren, Levi’s, Filippa K, Zound Industries, Björn Borg, GANNI, Rodebjer, PUMA.

LOPPIGRUPPEN PR- and Marketing assistant

December 2013 - March 2014 Digital platform for parenthood. Project assistant, online campaign productions, copywriting, customer support, event production.

ALTER.ID Creative Intern
January 2021 - May 2021 Full time internship with task areas within creative direction, brand identity, research, project management, production and post-production and art buying.
PATRIKSSON GROUP Showroom- & PR Intern

July 2013 - December 2013 Full time internship in the agency showroom with tasks as organizing collection in sample system, press meetings, influencer gifting and collaborations, international sample requests. The internship led to full-time
September 2011 - June 2013 Part-time internship in with the team of Stylist Robert Rydberg. Assisting with tasks as sample requests, productions, photoshoots, set-assistance, organizing fashion shows. Selection of clients: H&M, Vogue, ELLE, Tiger of
HYPER ISLAND Content Developer
August 2019 - 2020
Full-time program on everything content in different strategic contexts. I learnt to master skills such as storytelling, content creation, video production, writing, strategy, planning and production phases – as well as methods for analyzing and measuring digital channels. The program covers the trends affecting marketing, communication and sales from a technical and business perspective. Read more here.FOLKUNIVERSITETET
Adobe In-Design  - part time 2016
First level French class 10 weeks - part time 2015

Full time Gymnasium Education, Crafts programme orientation fashion and design.
Skills in InDesign, MS Office, MacBook, Wordpress, camera knowledge and editing.
Fluently speaking in Swedish and English. Beginner speaking Spanish and French.
References available upon request.