Viola Bergström

PUMA x Makropol presents LQD Cell
PR, project- & production management
For the launch of PUMA’s latest training shoe LQD Cell, a partnership was initiated with Makropol XR production studio to create an immersive experience with a special made VR experience.

Playing with the perception of speed and movement, the installation gave one person at a time the possibility to jump around on a soft foam surface while moving through a virtual landscape in which their physical movement and virtual speed was interconnected. The installation got the pulse pumping, and visitors came out both energized and alert after the VR-experience.