Viola Bergström

PUMA x Han Kjøbenhavn launch event at Caliroots
PR, project- & production management
Launch event PUMA x Han Kan Kjøbenhavn collection for Caliroots in Stockholm produced in co-creation with Seizo Creative & Forest Communication. The store space was immersed to reflect the living room of ukranian dancer featured in the campaign. Set design was created with old school TV’s screening the campaign video and old sofas covered with re-used plastic.Photographer: Beata Cervin