Viola Bergström

Synsam Content Strategy
& Production
During Autumn 2020 together with Folket Sthlm Agency I developed a new social media content strategy for optical brand and eyewear retailer Synsam. Together with photographer Ellen Nykvist and set-designer Anna Prieditis we produced relatable lifestyle content situations featuring sports, working-at-home, getting ready, on the run and children.  My role: Strategist, creative concept and producer.